According to research, Black people account for 12% of alcohol sales but only 7.8% of the workforce and 2% of executives. While Black Americans drink spirits at the same rate as white Americans, they are treated unequally in the beverage industry. However, the spirits industry is undergoing a historic shift right now, with Pronghorn at the helm.
Dia Simms, Erin Harris, and Dan Sanborn founded the stand-alone company to advance diversity, equity, and inclusion in the alcohol industry while also generating wealth and driving acquisitions. Pronghorn will act as a hybrid incubator and accelerator, making capital investments while also providing supercharging capabilities that allow brands to tap into industry-leading expertise and resources.
Pronghorn, like the animal after which it is named — the second fastest animal on the planet, known for its ability to run long distances — is dedicated to completing the task at hand.
"A band is a term used to describe a group of pronghorn. Our business serves as a constant reminder that by working together, we can accomplish more. Our program is designed to have a positive impact on the ecosystem as a whole," adds Simms.
